This dynamic and industry-focused specialisation is designed to foster your entrepreneurial mindset and equip you with the skills and knowledge needed to thrive in today’s fast-paced business world. Through a combination of core business subjects, specialised innovation and entrepreneurship units, and real-world projects, you will gain a deep understanding of business principles, innovation processes, and entrepreneurial strategies. Whether you aspire to launch your own venture, drive innovation within established organisations, or become a business leader, this program will provide you with a solid foundation for success.
Dual Specialisation Options
You also have the opportunity to do a dual specialisation in this program. You can combine the Innovation and Entrepreneurship specialisation with any one of the other BBA specialisations like Digital Marketing, Workforce management, Tourism and Hospitality, or Small Business Start-Up. Graduating with two specialisations can enhance
your skills, employability, and your success by widening your career prospects.