Entrepreneurs are an integral part of economies all over the world as they recognise potential gaps in the market and allocate resources to establish businesses to fulfil these needs.
This specialisation is for enterprising students who want to start their own business, or work as internal corporate entrepreneurs in larger organizations that need to reinvent their strategies to stay relevant in their markets. This field of study teaches about the necessary planning and processes and needed to establish a business and lead it successfully. You will gain in-depth insights into the funding and functioning of start-ups, and also learn core business functions that are crucial to any new business.
You will learn about all aspects needed to start or manage a new business or a Small / Medium Enterprise (SME), and build a strong foundation in essential business functions such as management, finance, accounting, marketing and human resources. This industry embedded curriculum will require you to apply your theoretical knowledge to real-life case studies to understand how SMEs operate.
Dual Specialisation Options
You also have the opportunity to do a dual specialisation in this program. You can combine the Small Business Start Ups specialisation with any one of the other BBA specialisations in Digital Marketing, Tourism and Hospitality, or Human Resource Management. Graduating with two specialisations can enhance your skills, employability and your profession by widening your career prospects.