Undergraduate Degree

Bachelor of Business Administration – Digital Marketing

The Digital Marketing specialisation provides an in-depth understanding of modern marketing for businesses and is well suited for those who are interested in marketing and creative communication across multiple projects.

This course introduces students to the fundamental skills of digital marketing and develops their knowledge in various marketing areas. It helps students understand the importance of digital marketing in the twenty-first century and also provides opportunity to apply practical skills. You will learn about each digital channel and the proven strategies associated with these channels.

From identifying critical customer groups, to evaluating the fundamentals of effective Search Engine Optimization and Search Engine Marketing (SEO and SEM) strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

Dual Specialisation Options

You also have the opportunity to do a dual specialisation in this program. You can combine the Digital Marketing specialisation with any one of the other BBA specialisations in Human Resource Management, Tourism and Hospitality, or Small Business Start Ups. Graduating with two specialisations can enhance your skills, employability and your profession by widening your career prospects.

Course Structure

– Communication, Culture and Indigenous Perspectives in Business
– Financial Decision Making
– Markets and Legal Frameworks
– Strategic Career Design
– Analytics for Decision Making
– Discovering Marketing
– Introduction to Business Information Systems
– Organisational Behaviour
– Human Resources Management Introduction
– Introduction to Finance Principles
– Project Management
– Business Internship
– Managing Social Media Platforms
– Designing User Experiences
– Digital Marketing Strategy
– Retailing and E-Commerce

Credit for previous study

Credit for recognised learning is considered on an individual basis.


Total tuition fees for BBA – Digital Marketing:
AED 170,100 or USD46,603

(Inclusive of VAT)

Course Duration

The BBA – Digital Marketing is a 3 year program when taken in a standard semester model as a full time student and 6 years when taken part-time on the semester model.

Career Opportunities

Below are some career options after studying this course:

Digital Marketing Specialist
Social Media Expert
Marketing Manager
Advertising Manager
SEO Manager
Content Manager

Location Curtin Dubai campus
Study method On-campus
Study mode Full-time
Intake September
Duration 3 years full-time


Curtin Dubai Open Days are for potential students interested in studying undergraduate and postgraduate programs. Students get to explore our campus and amenities while learning more about the programs they are interested in.