Undergraduate Degree

Bachelor of Commerce – Marketing

This major gives you the chance to explore a wide area of marketing, including international and internet marketing, pricing, promotion and distribution strategies. You will also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas.

The major will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.

Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

Professional Recognition

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Course Structure

– Communication, Culture and Indigenous Perspectives in Business
– Strategic Career Design
– Markets and Legal Frameworks
– Financial Decision Making
– Analytics for Decision Making
– Introduction to Business Information Systems
– Consumer Behaviour
– Marketing Across Borders
– Managing Social Media Platforms
– Digital Marketing Strategy
– Marketing Intelligence
– Services Marketing
– Retailing and E-Commerce
– Business Internship
– Corporate Marketing Strategy

Credit for previous study

Credit for recognised learning is considered on an individual basis

Course Duration

The BCom – Marketing is a 3 year program when taken in a standard semester model as a full time student and 6 years when taken part-time on the semester model.


Total tuition fees for BCom Marketing:
AED 170,100 or USD 46,603

(Inclusive of VAT)

Career Opportunities

Below are some career options after studying this course:

Marketing Officer
Market Researcher
Events Coordinator
Fundraising Coordinator
Market Research Analyst
Product Manager
Online Marketing Specialist
Marketing Communications Manager
Communications Officer
Communications and Brand Consultant
Search Engine Optimisation (SEO) Consultant

Location Curtin Dubai campus
Study method On-campus
Study mode Full-time
Intake January | May** | September
Duration 3 years full-time

** May is not a standard progression.


Curtin Dubai Open Days are for potential students interested in studying undergraduate and postgraduate programs. Students get to explore our campus and amenities while learning more about the programs they are interested in.