This major gives you the chance to explore a wide area of marketing, including international and internet marketing, pricing, promotion and distribution strategies. You will also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas.
The major will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.
Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.
Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.