Undergraduate Degree

Bachelor of Communications

This course will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today.

The course will introduce you to the different areas that make up mass communication in your first year. In your second and third year, the subjects will introduce you to the two streams you will specialise in, Web Media and Marketing.

The Web Media stream provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. The stream emphasises social media and networking, and units involve practical components and core concepts, giving you the necessary understanding and skills you need in the socially productive and culturally rich online environment.

The Marketing stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.

Course Structure

– Academic and Professional Communications
– Culture to Cultures
– Web Communications
– Engaging Media
– Introduction to Journalism – Broadcast
– Discovering Marketing
– Writing, Rhetoric and Persuasion
– Media, Culture and Consumption
– Asian Media in Transition
– Media and Communications Capstone
– Digital Culture and Everyday Life
– Web Media
– Writing on the Web
– Social Media, Communities and Networks
– Online Games, Play and Gamification
– Consumer Behaviour
– Managing Social Media Platforms
– Marketing Across Borders
– Marketing Intelligence
– Digital Marketing Strategy
– Corporate Marketing Strategy
– Services Marketing
– Retailing and E-Commerce

Credit for previous study

Credit for recognised learning is considered on an individual basis

Course Duration

The Bachelor of Communications is a 3 year program when taken in a standard semester model as a full time student and 6 years when taken part-time on the semester model.


Total tuition fees for Bachelor of Communications (Web Media and Marketing):
AED 170,100 or USD 46,603

(Inclusive of VAT)

Career Opportunities

Below are some career options after studying this course:

Marketing Officer
Market Researcher
Events Coordinator
Fundraising Coordinator
Market Research Analyst
Product Manager
Online Marketing Specialist
Marketing Communications Manager
Communications Officer
Communications and Brand Consultant
Search Engine Optimisation (SEO) Consultant


Location Curtin Dubai campus
Study method On-campus
Study mode Full-time
Intake January | May** |September
Duration 3 years full-time

** May is not a standard progression.


Curtin Dubai Open Days are for potential students interested in studying undergraduate and postgraduate programs. Students get to explore our campus and amenities while learning more about the programs they are interested in.