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undergraduate

Marketing

BCom(Curtin) - Bachelor of Commerce
Location Curtin Dubai campus
Study method On-campus
Study mode Full-time
Intake January, September
Duration 3 years full-time

Apply now for January 2018

This major gives you the chance to explore a wide area of marketing, including international and internet marketing, pricing, promotion and distribution strategies. You will also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas.

The major will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.

Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

Bachelor of Commerce- Marketing (View flyer for this course)

Professional recognition

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant

Credit for previous study

Credit for recognised learning is considered on an individual basis.

Course structure

Year 1 Teaching Period 1

  • Introduction to Accounting
  • Business Law
  • Introductory Economics
  • Communication in Business

Year 1 Teaching Period 2

  • Introduction to Business Information Systems
  • Fundamentals of Management
  • Discovering Marketing
  • Consumer Behaviour

Year 2 Teaching Period 1

  • Marketing Research
  • Internet Marketing
  • 2 Elective Units

Year 2 Teaching Period 2

  • International Marketing
  • Digital Communication Management OR Professional Practice in Marketing
  • 2 Elective Units

Year 3 Teaching Period 1

  • Strategic Marketing
  • Services Marketing
  • 2 Elective Units

Year 3 Teaching Period 2

  • Retail Marketing and Distribution OR Business Internship
  • Business Capstone
  • 2 Elective Units

Entry requirements

Course Prerequisites

Mathematics is desirable.

Indicative cut-off scores

  • GCE A-Levels: 5 points (best of 3 subjects)
  • IB: 24 points
  • India/Pakistan: 65%

English language requirements

IELTS overall band score of 6.5 with a minimum of 6.0 in each band, or equivalent

Fees

AED 167,670 or USD 45,937