Choose your level of study and register your team for the Business Cup Challenge 2022.


The Business Cup Challenge (BCC) is a unique platform that brings together the finest students and brightest business ideas throughout the world. BCC was introduced in 2011 by Transnational Academic Group, through its partner schools and has increased in popularity each year.

The BCC launches students into the business world at a young age. In this competition, students are required to review and implement real-life business plans, analyze crucial business situations, and present a case to an academic and professional panel.

High school and university students will also get the opportunity to work as part of a team, in a competitive environment, using their critical-thinking and problem-solving skills and business acumen.

This year the Business Cup Challenge will focus on Sustainability and its use in businesses.



Humankind is currently facing the most severe environmental and resource scarcity challenges in history. It is widely recognised that sustainability must be a major focus of every government, business, and individual. The United Nations has established Sustainable Development Goals for the world, and these are being implemented through government regulation, corporate action, and individual efforts. Many investors, and therefore investment companies, are now requiring companies to provide ESG reports (Environmental, Social, and Governance) every quarter and will only invest in companies that are moving in a sustainable direction.

This year’s Business Cup Challenge will be focused on helping companies achieve one or more of the UN Sustainable Development Goals and will help students begin to think in a sustainable way so that, as the leaders of tomorrow, they can bring the world into a new age of sustainable living.



In the preliminary round, case studies will be issued online over the duration of two/three weeks dependent on your entry level. Each week, a new case study will be released, and teams/participants will have one week to solve the case and submit their answers to earn a cumulative score which will be reflected on the leader board.

The top five teams/participant respectively will progress to the finale directly. Cumulative scores will be calculated based on points awarded for each case study submitted.

At the conclusion of the Preliminary Round, the remaining teams will enter the Elevator Pitch Round, giving the low-scoring teams/participants an opportunity to progress to the finale.


The elevator pitch is a 40 second pitch set by Curtin University Dubai, which must be presented to the judging panel on the day of semi finals. Top five teams/participants selected by the Judges will then join the top qualifying teams for finale.


All scores will return to zero on the day of the finale.

The team/participant with the highest score will be awarded first place – and subsequent teams/participants will earn first and second runners up position.

The winning team/participant will win a prize to reward their business excellence.

The competition judging panel will be led by Prof John Evans, Pro Vice-Chancellor of Curtin University Dubai. There will be five members on the judging panel selected by Curtin University Dubai.

All finalist will have the same judging panel for the competition.


The competition will be judged by a panel of judges led by Prof John Evans, Pro Vice-Chancellor of Curtin University Dubai.

There will be five members on the judging panel.

The judging panel will be selected by Curtin University Dubai.

All finalist teams will have the same judging panel for the competition.


Choose your level of study and register your team for the Business Cup Challenge 2022.

Over the Years


11 Teams
88 Students

Runner Up
Cambridge High School, Abu Dhabi

Cambridge International School


61 Teams
402 Students
37 Schools registered

Best Facebook Interaction 
Our Own English High School, Sharjah

Cambridge International School


117 Teams
754 Students and Faculty
43 Schools registered

Most Creative Team
Al Zuhour Private School

Delhi Private School, Dubai


225 Teams
1225 Students and Faculty
66 Schools registered

Gulf News Most Creative Team

Sunmarke School, Dubai

Winner & DEWA’s Best Solution Award 
GEMS Wellington International School


117 Teams
1100 Students and Faculty
62 Schools registered

Al Diyafah High School, Dubai


169 School Teams & 36 University Teams
1097 Students and Faculty
70 Schools & 10 Universities registered

GEMS Wellington Academic Silicon Oasis 
American University of Sharjah


Apart from medals and the BCC Trophy, Winners will also receive internship and industry engagement opportunities, and funding for their higher education at Curtin University Dubai. Every participant and mentor will receive certificates as well.

Special Award categories and sponsored categories to be announced soon.