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The Graduate Certificate in Digital Marketing is suitable for students seeking to upskill their marketing knowledge in the exciting and fast-growing area of digital marketing.
In this course, students will learn about the core principles of digital marketing, explore the foundations of each digital channel, and study digital tactics, strategies, and processes.
Topics discussed will range from identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO/SEM strategies and analysing social media marketing campaigns. Students will also have an opportunity to plan and implement an online marketing campaign and learn how data analytics can be used to guide decision-making.
The course serves as an entry point for students aspiring towards higher postgraduate qualifications, such as the Master’s in Marketing, Master’s in International Business, or MBA (Global).
• A bachelor degree (or equivalent) in any discipline, or at least 3 years’ relevant work experience.
• An IELTS overall band score of 6.5 with a minimum of 6.0 in each band, or equivalent.
Some units have special weekend intensive classes.
Core Units (50 Credits)
• Social Media Marketing
• Storytelling and Digital Media
Optional Units (50 Credits)
• User Experience Design
• Digital and Interactive Marketing
• Consumer Biometrics & Innovations
• Big Data Analytics in Marketing
Total tuition fees for Digital Marketing graduate certificate:
AED 28,875.
*All fees indicated are inclusive of 5% UAE VAT
Curtin Dubai has a wide variety of scholarship, bursary, and financial aid options available. If you are seeking an Graduate Certificate in Digital Marketing in Dubai with a scholarship based on your undergraduate GPA, Curtin Dubai has the program for you. You can get further details about these programs through a Curtin Dubai Guidance Counsellor or from the finance department.
Credit for Recognised Learning is assessed on an individual basis
Following graduation, you can pursue a career in one or more of the following positions:
– Advertising professional
– Copywriter
– Digital marketing consultant
– Media buyer
– Marketing manager
– Media producer
– Marketing specialist
– Public relations professional
As a student you will have access to Curtin University’s e-library, which is well stocked with over 50,000 resources and contains all of the research material required for your program, including journal articles, conference proceedings, and textbooks.
| Location | Curtin Dubai campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time option available |
| Intake | February | July | November |
| Duration | 6 months full-time, part-time option available |
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