The Business Cup Challenge (BCC) is a unique platform that brings together the finest students and brightest business ideas throughout the world. BCC was introduced in 2011 by Transnational Academic Group, through its partner schools and has increased in popularity each year.

The BCC launches students into the business world at a young age. In this competition, students are required to review and implement real-life business plans, analyze crucial business situations, and present a case to an academic and professional panel.

High school and university students will also get the opportunity to work as part of a team, in a competitive environment, using their critical-thinking and problem-solving skills and business acumen.

This year the Business Cup Challenge will focus on Sustainability and its use in businesses.



Humankind is currently facing the most severe environmental and resource scarcity challenges in history. It is widely recognised that sustainability must be a major focus of every government, business, and individual. The United Nations has established Sustainable Development Goals for the world, and these are being implemented through government regulation, corporate action, and individual efforts. Many investors, and therefore investment companies, are now requiring companies to provide ESG reports (Environmental, Social, and Governance) every quarter and will only invest in companies that are moving in a sustainable direction.

This year’s Business Cup Challenge will be focused on helping companies achieve one or more of the UN Sustainable Development Goals and will help students begin to think in a sustainable way so that, as the leaders of tomorrow, they can bring the world into a new age of sustainable living.

The Fine Print.
  • The competition is open to university students studying at the foundation or undergraduate level
  • There is no entry fee to participate in this competition
  • Each team can have a minimum of 4 to a maximum of 7 members. Individual applications are welcome but will compete within the same category as groups of participants
  • Students can work with their University Counsellor/Head of Business/Business Lecturer as their team mentor
  • Registrations close at 5.00PM on 13 October 2022



Let Your Friends and Teachers Know.

The BCC is here! You can begin by registering yourself individually. Do make sure you have a mentor ready. A mentor can be your lecturer or the Head of Business from your University/College.

Sign Up!

Every participant must sign up individually. We will require details such as full name, contact number and email address along with the University name. Remember, we need your mentor’s details when you register for the challenge.

RSVP for the Workshop.

We highly recommend attending the workshop sessions scheduled. This is where we will introduce you to the concept of Sustainability, provide case study examples and helpful tips to ace the challenge.

Be Patient and Prepare Well.

Wait to download your first case study. We believe in being truly digital and so your case studies, submissions, scores and updates will be available on our website. Case studies will be released every Thursday and answers need to be emailed to us through a WeTransfer link to [email protected] the following Thursday by 10AM (GMT+4).

The leaderboard will be updated with the scores on Monday at 5PM (GMT+4).

Let the Games Begin!

You will solve One case study over the course of two weeks.

The final score will directly qualify for the finale. Your aim? To score as high as you can. The Top five participants on the leaderboard will qualify for the finale.

The remaining participants will join the Elevator Pitch round on the day of the semi-finals. Five top scorers from this round will join the finalists to present the final case study. Winner will win the BCC Trophy along with many other exciting prizes!


RELEASE DATE: 20 October 2022 (12 PM)

RELEASE DATE: 27 October 2022 (12 PM)


For your ease of reference, we have recorded the BCC Preparatory Workshop, designed to help you understand the competition, its relevance to the theme and expectations from case solutions.


Frequently Asked Questions - Business Cup Challenge 2022

How many minimum people should be there in a team?

For High School teams, there must be a minimum of 4 and a maximum of 7 participants. In the case of university teams, a single member may be eligible to participate; however, s/he understands that their single entry will be judged alongside group entries.

How many case studies are there?

High school students have 3 case studies to work on, along with an Elevator Pitch and the final case. The scores from each round will be accumulated to identify the Top 5 teams who will solve the 4th case study. The Elevator Pitch round will lead to the second set of the Top 5 who will solve the 4th case study.
University students will have one case study and a final case study to present.

What is the expected outcome from the participants?

Participants are expected to learn about researching and writing a business case to make the world sustainable and better.

How many teams are participating in the competition this year?

More than 300 teams with approximately 1700 participants in the 2022 edition.

Will all participants be judged on the same rubrics, despite the difference in grade?

The marking rubric is common for all; your age does not determine how much you know, what is inside you, or the solution you come up with.

Where can we get the case studies?

We will email the case study links to the participants on the day of the release. Please ensure that you have registered with our competition portal and that our email address is not in your spam folders.

What will the case studies be about?

You have to wait until it is released, but every case is tied to one or more of the UN’s Sustainable Development Goals (SDGs).

How many sustainable goals can we use while making our business idea?

As many as that are feasible and relevant to the solution. Please do not try to consolidate all 17 SDGs into one case. The cases are based on one or two SDGs; if you touch another, that is fine.

Will the first three cases be done online and turned in, and the last case is done on stage on November 19?

The final case study is presented on the day of the event, but we still need a copy from the winners as we will need to run it through turning it in.

How will I get the case study?

The case studies will be uploaded on our official webpage. The case study upload alert will be emailed to your registered email address.

Can we get help from the teachers?

Yes. The mentors can guide the students.

Will all cases be in-person?

No, the first 3 cases will be worked on in a team and submitted via email. Only the last case study will be presented in person at the Grand Finale.

Should case study answers (not the final one) be submitted in word documents?

Case studies may be prepared in a Word or PowerPoint file; however, they must be converted and submitted in .pdf format only.

What is the time limit for the first round?

2000 words and 2 pages in charts and graphs; if the submission is in electronic format, it must not be more than 5 minutes.

Should we write team member names in our submissions?

The team’s name, school name and mentor’s name must be specified as mentioned in the guidelines shared on the Case Study document.

Where do we have to submit the cases?

The case studies must be emailed to [email protected]

Should each team member submit the same entry individually, or should one represent all?

Only one team member must email the submission to [email protected] on behalf of the team, with all team members and mentors in cc.

What would be the rubrics for judging the solutions?

The first thing we look at is whether it is unique, financially feasible, ROI, and has realistic implementation. You must look at the PESTEL to assess all factors that contribute/drive to your solution.

In terms of technical details, could you elaborate on what kind of information is not essential?

None of the technical detail is essential; it is all about the idea.

What is the industry that needs the most change?

There are 2- fossil fuel and agriculture, the two largest polluting industries in the world.

What role do corporations play, and how much does it impact?

Corporations run the world. They have an impact on the government and many factors. Think of them, and that is how you will drive change.

Should the solutions be from the perspective of the UAE

The perspective information may vary from case study to case study. Information will be provided to you.

What happens if my submission is plagiarised?

You get disqualified for that round if it is more than 10%. You will receive zero marks; however, you can still participate in the upcoming rounds and attempt to have less than 10% plagiarism. The elevator pitch is a time to redeem yourself.

Are there any resources or formats we can use as a reference for our final submission for each case study?

You can submit it in any way that makes sense to you. We usually get 80% that comes in word, 15% in ppt, and 5% in another format like video or audio. You will not be graded on this; you are graded on your idea.

Will it be considered to be plagiarised even if we cite our sources?

Unless you have specifically quoted something and put it in quotation marks, it will be counted as plagiarism. We encourage you to write in your own words what the concept was.

Do mentioning statistics, facts, and figures count as plagiarism or our own material?

If you capture a chart or graph from a source, that is fine; make sure you cite where you got it.

Can we add graphs from the internet? Will that count as plagiarism?

As long as the graphs are cited, they will not be counted under the plagiarism score.

Why do we need to write 2000 words without copy-pasting?

In school, you get into trouble for plagiarism. When you enter the business world, it is not called plagiarism; it is copyright infringement, and you can get fined up to $75,000 per occurrence. It keeps you from stealing someone’s ideas, but you may be shortchanging yourself. That creativity will never come if you rely on other people’s ideas.

Will there be a specific expected format for the 2000-word essay that would be provided?

Layout of the content is entirely up to you; submissions are graded based on the ideas and solutions generated.

What are the rules on plagiarism?

According to Academic Integrity, plagiarism qualifies for immediate disqualification; however, the competition organisers will allow up to 10% plagiarism for the benefit of participants.

Should I use APA or MLA citations?

Any citation format is acceptable. Chicago citation format is encouraged.

Do we have to directly reference the sustainable development goals at the top of our document or intertwine them in our document?

Everything needs to be appropriately referenced.

Is there a specific time before which the submission needs to be made?

The submission must be made by 10 am on the deadline dates. Please refer to the timelines for all dates.

Are you strict with deadlines, or do you consider extensions?

We are strict with deadlines. As more than 300 teams are submitting, all faculty and staff will only have the weekend to get their marks. It is very time intensive, and we do not have the opportunity to get it through the process if late.

How many teams will go to the finale and win the competition?

Five from the leaderboard will qualify for the finale; five more teams will qualify for the elevator pitches, and there can sometimes be a tie.

Do all team members need to be present at every single in-person event?

It is up to your team. You should think about it – build redundancy into how you will present the final so that if someone cannot make it, you can still present.

Can you further elaborate on what the elevator pitch is?

Imagine you started a business, and you are in an elevator. Just before the door closes, an investor comes in. You have his undivided attention for 40 seconds. What would you say to get him interested enough to ask you for your full pitch? It is essentially an elevator pitch.

Will everyone get a chance in the elevator pitch round, or only the top few?

Everyone who is not in the top 5 will get a chance to do the elevator pitch.

Will the panel ask questions to the team after their turn on the elevator pitch?

Questions will not be asked in the Elevator Pitch round, but you will be graded based on what is presented/pitched.

If we do not make it to the finale, will we still be able to spectate?

Everyone gets to come to the finale, as that is when the elevator pitch is. Therefore, you will have the opportunity to spectate. So why spectate when you can aim to be one to present the elevator pitch?

Does every team member have to speak during the Grand Finale presentation, or is it okay if some of us are involved in speaking while the others provide input?

You will have 10 minutes to present your final case study solution. You could have one person or the entire team present; the choice is yours. It is not being marked on the presentation format/layout. It is about how clearly the idea is communicated.

Can you please give us tips on how to present effectively?

Practice and give yourself a margin for error; anything over 10 minutes will not be considered for marking.

Is the elevator pitch and final on the same day - so should the team prepare the final case study in the hope of winning the elevator pitch?

Yes, both will be on the same day. Please prepare the final case study. Come prepared to win!

To those who do not make it to the finals, are they required to attend the event?

It is not mandatory to attend the Grand Finale. However, as you have an opportunity to explore various ideas, you’re encouraged to attend.

Can we have an idea of what the prizes would be?

The biggest takeaway from our competitions is knowledge and learning opportunities. However, the winners will receive medals, certificates, and the prestigious Curtin Dubai Business Cup Challenge Champions Title for 2022 with the trophy. Additionally, winners will receive internship and industry engagement opportunities and funding for their higher education at Curtin University Dubai. Be in it to win it, and you will find out the prizes.

Will there be certificates for participation for all the teams that did not make it to the finals?

The certificate of participation will be awarded to the teams that attempt at least 3 case studies.

Do I need to attend another workshop?

All the information from the workshop is available in the recording. Please visit our YouTube page to view the same.

Is the university students' competition separate from high school students?

Yes. The BCC is organised separately for high school students and university students.

I registered individually. Do I need to form a team for this competition?

For university students, you may attempt individually; the total number must not exceed 7 members if you wish to form a team.


Apart from medals and the BCC Trophy, Winners will also receive internship and industry engagement opportunities, and funding for their higher education at Curtin University Dubai. Every participant and mentor will receive certificates as well.