The Business Cup Challenge (BCC) is a unique platform that brings together the finest students and brightest business ideas throughout the world. BCC was introduced in 2011 by Transnational Academic Group, through its partner schools and has increased in popularity each year.
The BCC launches students into the business world at a young age. In this competition, students are required to review and implement real-life business plans, analyze crucial business situations, and present a case to an academic and professional panel.
High school and university students will also get the opportunity to work as part of a team, in a competitive environment, using their critical-thinking and problem-solving skills and business acumen.
This year the Business Cup Challenge will focus on Sustainability and its use in businesses.
Humankind is currently facing the most severe environmental and resource scarcity challenges in history. It is widely recognised that sustainability must be a major focus of every government, business, and individual. The United Nations has established Sustainable Development Goals for the world, and these are being implemented through government regulation, corporate action, and individual efforts. Many investors, and therefore investment companies, are now requiring companies to provide ESG reports (Environmental, Social, and Governance) every quarter and will only invest in companies that are moving in a sustainable direction.
This year’s Business Cup Challenge will be focused on helping companies achieve one or more of the UN Sustainable Development Goals and will help students begin to think in a sustainable way so that, as the leaders of tomorrow, they can bring the world into a new age of sustainable living.
The BCC is here! You can begin by registering yourself individually. Do make sure you have a mentor ready. A mentor can be your lecturer or the Head of Business from your University/College.
Wait to download your first case study. We believe in being truly digital and so your case studies, submissions, scores and updates will be available on our website. Case studies will be released every Thursday and answers need to be emailed to us through a WeTransfer link to [email protected] the following Thursday by 10AM (GMT+4).
The leaderboard will be updated with the scores on Monday at 5PM (GMT+4).
The final score will directly qualify for the finale. Your aim? To score as high as you can. The Top five participants on the leaderboard will qualify for the finale.
For your ease of reference, we have recorded the BCC Preparatory Workshop, designed to help you understand the competition, its relevance to the theme and expectations from case solutions.
For High School teams, there must be a minimum of 4 and a maximum of 7 participants. In the case of university teams, a single member may be eligible to participate; however, s/he understands that their single entry will be judged alongside group entries.
High school students have 3 case studies to work on, along with an Elevator Pitch and the final case. The scores from each round will be accumulated to identify the Top 5 teams who will solve the 4th case study. The Elevator Pitch round will lead to the second set of the Top 5 who will solve the 4th case study.
University students will have one case study and a final case study to present.
Participants are expected to learn about researching and writing a business case to make the world sustainable and better.
More than 300 teams with approximately 1700 participants in the 2022 edition.
The marking rubric is common for all; your age does not determine how much you know, what is inside you, or the solution you come up with.
We will email the case study links to the participants on the day of the release. Please ensure that you have registered with our competition portal and that our email address is not in your spam folders.
You have to wait until it is released, but every case is tied to one or more of the UN’s Sustainable Development Goals (SDGs).
As many as that are feasible and relevant to the solution. Please do not try to consolidate all 17 SDGs into one case. The cases are based on one or two SDGs; if you touch another, that is fine.
The final case study is presented on the day of the event, but we still need a copy from the winners as we will need to run it through turning it in.
The case studies will be uploaded on our official webpage. The case study upload alert will be emailed to your registered email address.
Yes. The mentors can guide the students.
No, the first 3 cases will be worked on in a team and submitted via email. Only the last case study will be presented in person at the Grand Finale.
Case studies may be prepared in a Word or PowerPoint file; however, they must be converted and submitted in .pdf format only.
2000 words and 2 pages in charts and graphs; if the submission is in electronic format, it must not be more than 5 minutes.
The team’s name, school name and mentor’s name must be specified as mentioned in the guidelines shared on the Case Study document.
The case studies must be emailed to [email protected]
Only one team member must email the submission to [email protected] on behalf of the team, with all team members and mentors in cc.
The first thing we look at is whether it is unique, financially feasible, ROI, and has realistic implementation. You must look at the PESTEL to assess all factors that contribute/drive to your solution.
None of the technical detail is essential; it is all about the idea.
There are 2- fossil fuel and agriculture, the two largest polluting industries in the world.
Corporations run the world. They have an impact on the government and many factors. Think of them, and that is how you will drive change.
The perspective information may vary from case study to case study. Information will be provided to you.
You get disqualified for that round if it is more than 10%. You will receive zero marks; however, you can still participate in the upcoming rounds and attempt to have less than 10% plagiarism. The elevator pitch is a time to redeem yourself.
You can submit it in any way that makes sense to you. We usually get 80% that comes in word, 15% in ppt, and 5% in another format like video or audio. You will not be graded on this; you are graded on your idea.
Unless you have specifically quoted something and put it in quotation marks, it will be counted as plagiarism. We encourage you to write in your own words what the concept was.
If you capture a chart or graph from a source, that is fine; make sure you cite where you got it.
As long as the graphs are cited, they will not be counted under the plagiarism score.
In school, you get into trouble for plagiarism. When you enter the business world, it is not called plagiarism; it is copyright infringement, and you can get fined up to $75,000 per occurrence. It keeps you from stealing someone’s ideas, but you may be shortchanging yourself. That creativity will never come if you rely on other people’s ideas.
Layout of the content is entirely up to you; submissions are graded based on the ideas and solutions generated.
According to Academic Integrity, plagiarism qualifies for immediate disqualification; however, the competition organisers will allow up to 10% plagiarism for the benefit of participants.
Any citation format is acceptable. Chicago citation format is encouraged.
Everything needs to be appropriately referenced.
The submission must be made by 10 am on the deadline dates. Please refer to the timelines for all dates.
We are strict with deadlines. As more than 300 teams are submitting, all faculty and staff will only have the weekend to get their marks. It is very time intensive, and we do not have the opportunity to get it through the process if late.
Five from the leaderboard will qualify for the finale; five more teams will qualify for the elevator pitches, and there can sometimes be a tie.
It is up to your team. You should think about it – build redundancy into how you will present the final so that if someone cannot make it, you can still present.
Imagine you started a business, and you are in an elevator. Just before the door closes, an investor comes in. You have his undivided attention for 40 seconds. What would you say to get him interested enough to ask you for your full pitch? It is essentially an elevator pitch.
Everyone who is not in the top 5 will get a chance to do the elevator pitch.
Questions will not be asked in the Elevator Pitch round, but you will be graded based on what is presented/pitched.
Everyone gets to come to the finale, as that is when the elevator pitch is. Therefore, you will have the opportunity to spectate. So why spectate when you can aim to be one to present the elevator pitch?
You will have 10 minutes to present your final case study solution. You could have one person or the entire team present; the choice is yours. It is not being marked on the presentation format/layout. It is about how clearly the idea is communicated.
Practice and give yourself a margin for error; anything over 10 minutes will not be considered for marking.
Yes, both will be on the same day. Please prepare the final case study. Come prepared to win!
It is not mandatory to attend the Grand Finale. However, as you have an opportunity to explore various ideas, you’re encouraged to attend.
The biggest takeaway from our competitions is knowledge and learning opportunities. However, the winners will receive medals, certificates, and the prestigious Curtin Dubai Business Cup Challenge Champions Title for 2022 with the trophy. Additionally, winners will receive internship and industry engagement opportunities and funding for their higher education at Curtin University Dubai. Be in it to win it, and you will find out the prizes.
The certificate of participation will be awarded to the teams that attempt at least 3 case studies.
All the information from the workshop is available in the recording. Please visit our YouTube page to view the same.
Yes. The BCC is organised separately for high school students and university students.
For university students, you may attempt individually; the total number must not exceed 7 members if you wish to form a team.
Apart from medals and the BCC Trophy, Winners will also receive internship and industry engagement opportunities, and funding for their higher education at Curtin University Dubai. Every participant and mentor will receive certificates as well.