Undergraduate Degree

Bachelor of Communications

This course will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today.

The course will introduce you to the different areas that make up mass communication in your first year. In your second and third year, the subjects will introduce you to the two streams you will specialise in, Web Media and Marketing.

The Web Media stream provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. The stream emphasises social media and networking, and units involve practical components and core concepts, giving you the necessary understanding and skills you need in the socially productive and culturally rich online environment.

The Marketing stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.

Course Structure

– Academic and Professional Communication
– Culture to Cultures
– Introduction to Screen Writing
– Web Communications
– Engaging Media
– Digital Culture and Everyday Life
– Writing Rhetoric and Persuasion
– Discovering Marketing
– Consuming Culture
– Introduction to Journalism
– Retail Marketing and Distribution
– Consumer Behaviour
– Writing on the Web
– Social Media, Communities and Networks
– Asian Media in Transition
– Introduction to International Business
– Web Media
– Online Games, Play and Gamification
– Digital Communications Management
– The Digital Economy
– Service Marketing
– Strategy Marketing
– International Marketing
– 1 Elective Unit

Credit for previous study

Credit for recognised learning is considered on an individual basis

Career Opportunities

This course can help you become a:

Marketing Officer
Market Researcher
Events Coordinator
Fundraising Coordinator
Market Research Analyst
Product Manager
Online Marketing Specialist
Marketing Communications Manager
Communications Officer
Communications and Brand Consultant
Search Engine Optimisation (SEO) Consultant


Total tuition fees for Bachelor of Communications (Web Media and Marketing):
AED 170,100 or USD 46,603

(Inclusive of VAT)

Location Curtin Dubai campus
Study method On-campus
Study mode Full-time
Intake January | September
Duration 3 years full-time