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Mass Communication (Web Media & Marketing)

BA(Curtin) - Bachelor of Arts
Location Curtin Dubai campus
Study method On-campus
Study mode Full-time
Intake January, September
Duration 3 years full-time

Apply now for September 2018

This course will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today. In your first year, you will be introduced to the different areas that make up mass communication. In your second and third year, you will be introduced to the two streams in which you will specialize: Web Media and Marketing.

The Web Media stream provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. The stream emphasizes social media and networking, and units involve practical components together with core concepts, giving you the necessary understanding and skills you need in the socially productive and culturally rich online environment.

The Marketing stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.

Bachelor of Arts- Mass Communication (View flyer for this course)


AED 162,000 or USD44,385

Professional Recognition

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant

Credit for previous study

Credit for recognised learning is considered on an individual basis.

Course Structure

Year 1 Teaching Period 1

  • Discovering Marketing
  • Culture to Cultures
  • Academic & Professional Communication
  • Introduction to Print

Year 1 Teaching Period 2

  • Web Communications
  • Engaging Media
  • Digital Design Process
  • Introduction to Screen Practice OR Writing Rhetoric and Persuasion

Year 2 Teaching Period 1

  • Asian Media in Transition
  • Consuming Culture
  • Consumer Behaviour
  • Digital Culture & Everyday Life

Year 2 Teaching Period 2

  • Writing on the Web
  • Social Media, Communities and Networks
  • Integrated Marketing Communications
  • 1 Elective Unit

Year 3 Teaching Period 1

  • Web Media
  • 3 Elective Units

Year 3 Teaching Period 2

  • The Digital Economy
  • 3 Elective Units